Predictive Analytics in Action: Building a Business Case (eBook)

Medium-sized businesses generate terabytes of data annually, but in general, data collection is running years ahead of effective processes to utilise it. Predictive analytics can add a lot of value but only when it is paired with the right data and based on a clear business case.

Major cloud services are now offering powerful tools to automate complex data science processes, making predictive analytics more accessible and easily integrated than before. However, in our experience matching available data with a compelling business case is a challenge.

If your business generates a lot of data, you may already have thought about leveraging that data to predict the future and gain a competitive edge. If this resonates with your business, but you’re unsure about the next steps or how to evaluate opportunities, this eBook is for you.

Want to discuss how predictive analytics can help overcome your challenges and transform your business? Drop us an email at

Guide by

Adam Lyness

Co-founder, Business Development Manager @ Intranel