Predictive Analytics in Action: Building a Business Case (eBook)

If your business generates a lot of data, you may already have thought about whether there’s potential to leverage this data to predict the future and gain a competitive edge. If this resonates with your business, but you’re unsure on the next steps or how to evaluate the scale of opportunities, this eBook is for you.

It’s common now for even medium-sized businesses to generate terabytes of data annually, however, in general, data collection is running years ahead of effective processes to utilise it. Predictive analytics can add a lot of value when paired with the right data, but it needs to be based on a clear business case and actionable insights.

Major cloud services are now offering powerful tools to automate complex data science processes, making predictive analytics more accessible and easily integrated than before. However, in our experience matching available data with a compelling business case is a challenge

In this eBook, we will help you:

  • Get a better understanding of what predictive analytics is
  • Assess your business value and discover when you should invest in building predictive models
  • Outline a process to find out if you have a use case for predictive analytics
  • Avoid common pitfalls in predictive modeling

Download the eBook.

If you want to discuss how predictive analytics can help overcome your challenges and transform your business, drop us an email at